Wildberries has launched an innovative system that helps identify and block purchases made with stolen bank cards. Here are the details:
Thanks to the use of artificial intelligence, the service works in real time and has already saved several million rubles of clients' money in the first two weeks of testing.
According to the company's forecasts, this protection could save users more than 60 million rubles during the year. Now, fraudulent transactions will be blocked at the checkout stage, which will significantly improve the security of purchases on the platform.
In addition, Wildberries has introduced a neural network that helps sellers quickly create unique product descriptions. Sellers can customize the parameters, and the system will generate text tailored to their target audience. Created descriptions can be edited or regenerated, making the process more convenient and efficient. The tool is available to subscribers with certain tariffs.
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