AvtoVAZ to Launch New Car Brand: Lada Will No Longer Be Alone

The auto giant will launch it in 2026

AvtoVAZ will present a new car brand in 2026. This was announced by the company's president, Maxim Sokolov, during the final press conference on Wednesday.

The new brand will sell new commercial models and compact vans created in collaboration with domestic engineering centers and foreign partners.

Sokolov cited Chinese automotive companies as an example, which often separate successful models into separate brands.

AvtoVAZ plans to further develop the commercial line of cars based on the Granta and Niva models, produced at the subsidiary VIS-Avto, as well as increase the production of such cars.
Maxim Sokolov, President of AvtoVAZ

Sokolov believes that a line of the new brand can also be developed on the basis of the same enterprise.

Earlier www1.ru reported that the price of the new Lada Niva Sport has been revealed, which will go on sale in 2025.

Read materials on the topic:

AvtoVAZ to expand its model range: B-segment crossovers and a possible Niva-3

AvtoVAZ reports significant growth in production volume, sales and employee salaries

Lada Vesta to receive a completely new gearbox next week

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