In November 2024, Lada Largus ranked second in sales of light commercial vehicles (LCV) in Russia, surpassing UAZ vehicles. This result was made possible by the sale of 1,323 Lada Largus vans during the month.
Key factors influencing the model's success were a commercial promotion offering a discount of 400,000 rubles when purchasing a car on lease, as well as support from AvtoVAZ. An important point was the resumption of state programs in the fall of 2024, which also played a role in increasing demand for commercial vehicles.
The target audience of Lada Largus is small and medium-sized businesses, as well as large enterprises that need vehicles for logistics. The model continues to attract attention due to favorable purchase conditions and demand in the light commercial vehicle segment.
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