Yandex has launched a new option in Yandex Music for artists and music authors, which will help them find their audience. The "Impulse" service began operating in closed beta mode in early December. It will soon be available to some BandLink users with verified accounts.
According to Yandex, it operates on the basis of Yandex Direct advertising technologies and is available to artists with an audience of one hundred thousand monthly listeners on Yandex Music. The service will also be useful for labels and distributors, targeting specialists and agencies involved in the promotion of new stars.
Impulse will automatically create a promotional campaign based on information about the selected release and select a personal audience for the performer. This includes both the existing audience and new listeners who, based on their stated preferences, may like the new music in the playlist.
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