The demand for domestic auto products has increased both in stores and on marketplaces amid import difficulties. The average check has also increased, in online stores - up to 5,920 rubles, which is 9% more than in 2023, and in traditional stores - up to 7,400 rubles, which is 41% more.
The Wildberries press service reported that sales of automotive products increased by 100% in the first nine months of 2024. According to the analytical company "Check Index", the number of purchases of auto products in traditional stores in September 2024 increased by 3% compared to the same period in 2023. The growth in the online segment is even more significant — by 16%.
In categories such as auto cosmetics, auto chemicals, motor oils and additional equipment, domestic manufacturers confidently compete with foreign ones and even lead.
The list of the most popular automotive products includes accessories, auto chemicals, lubricants and spare parts. At the same time, the share of Russian brands of auto products since the beginning of the year amounted to only 42% of total sales.
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