The most frequent places for dating in 2024 were LovePlanet, Tabor, and Teamo. A year after the departure of the popular American dating service Tinder from Russia, these and other domestic applications have successfully replaced it. A study of the Russian dating services market was conducted by analysts at MegaFon, using anonymized subscriber traffic.
In June, the leader in popularity was the LovePlanet portal. Since June 2023, subscriber Internet traffic consumption on it has grown by 30%. In second place is the Tabor dating site, where traffic growth amounted to 21% compared to June 2023. The Teamo dating service took third place in popularity. At the same time, traffic on Teamo showed a large increase over the year: by as much as 56%. Mamba and Beboo took fourth and fifth place in popularity.
At the same time, the rating of dating services differs by the number of unique visitors: the Mamba application is in first place. Over the year, its audience has grown by 12%. Second and third places in terms of the number of new unique users are occupied by Tabor (+25%) and Nekto (+150%).
The preferences of the dating services audience by age and gender also differ:
- men use such services more often - they make up about 62% of the entire audience. Men spend more time searching for acquaintances and communication: 73% of all dating portal traffic comes from them. The most popular portal among men was LovePlanet;
- women choose Tabor more often than other domestic services to search for acquaintances;
- Tabor is popular with audiences from 18 to 34 years of both sexes;
- LovePlanet is chosen by men and women over 35 years old;
- Nekto is the most popular service among young people aged 14-17.
In terms of the time that Russians spent on dating services in June, the Waplog service leads. In June 2024, users spent 5 times more gigabytes on it than in the same month a year earlier. The Nekto dating portal also significantly increased in terms of user time spent inside the application: they now spend 42% more time in it.
Most often, dating services are used by residents of Moscow, Krasnodar Territory, St. Petersburg, Rostov and Samara regions.
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