Women prefer to buy smart watches, fitness trackers, wireless headphones and "smart speakers" as gifts for March 8 instead of smartphones. Thus, on the eve of the celebration of International Women's Day, sales of these devices increased by 2.3 times compared to a non-holiday week, www1.ru was told at MegaFon.
Thus, from March 4 to March 8, sales of these gadgets increased by 27% in pieces and 45% in monetary terms compared to a normal week. The average check on the holiday week increased by 8%, according to the combined retail network of MegaFon and Yota.
The most popular group of goods were "smart speakers" and "digital accessories". "Smart watches" began to be bought 2 times more often, and fitness trackers - 3 times more often. Russians choose Xiaomi Smart Band 8 Act, Xiaomi Redmi Watch 3 Active and Infinix Watch 1 XW1.
The sale of wireless headphones increased by 120% in monetary terms, among the leaders in this segment are Apple Airpods, as well as 2 models from Xiaomi - Redmi Buds 4 Lite and Active. "Smart speakers" in monetary terms were sold 264% more on the holiday week than on the non-holiday week. In pieces, sales growth was estimated at 296%. Most of all, ladies were given Yandex Stations "Lite" and "Mini+" with the "Alice" voice assistant.
The least number of smartphones were given to women by Russians last week. In monetary terms, the increase was only 42%.
Earlier www1.ru wrote that MegaFon presented an innovative technology that allows you to use "smart watches" without tying them to a smartphone. The wearable gadget is combined with the main number on the smartphone within a single tariff and account.
