Instead of smartphones, women prefer to buy smartwatches, fitness trackers, wireless headphones, and "smart speakers" as gifts for March 8. Thus, on the eve of the celebration of International Women's Day, sales of these devices increased by 2.3 times compared to a non-holiday week, www1.ru was told at MegaFon.
Thus, from March 4 to March 8, sales of these gadgets increased by 27% in units and 45% in monetary terms compared to a regular week. The average check on the holiday week increased by 8%, according to the combined retail network of MegaFon and Yota.
The most popular group of goods were "smart speakers" and "digital accessories". "Smart watches" began to be bought 2 times more often, and fitness bracelets - 3 times more often. Russians choose Xiaomi Smart Band 8 Act, Xiaomi Redmi Watch 3 Active and Infinix Watch 1 XW1.
The sale of wireless headphones increased by 120% in monetary terms, among the leaders in this segment are Apple Airpods, as well as 2 models from Xiaomi - Redmi Buds 4 Lite and Active. "Smart speakers" in monetary terms were sold 264% more on the holiday week than on the non-holiday week. In pieces, sales growth was estimated at 296%. Most of all, women were given Yandex Stations "Lite" and "Mini+" with the "Alice" voice assistant.
The least that Russians gave women last week were smartphones. In monetary terms, the increase was only 42%.
Earlier www1.ru wrote that MegaFon introduced an innovative technology that allows you to use "smart watches" without linking them to a smartphone. The wearable gadget is combined with the main number on the smartphone within a single tariff and account.
