
Clicks went to the treasury: businesses paid 8.5 billion rubles for internet advertising
Deductions are growing, but Telegram and YouTube could change the picture

Deductions are growing, but Telegram and YouTube could change the picture

Users can watch videos in Italian, French, Chinese, and Japanese, among others, with voice-over translation

The Kremlin stated that foreign platforms can operate in the Russian Federation if they comply with legislative requirements

The platform began to technically cut off geo-license circumvention

Previously, access depended on traffic routing through Russian providers

After Traffic Growth and Overtaking YouTube, the Service is Transitioning to a Paid Model

Free and paid plans with different levels of access are being considered

The market can no longer handle the previous prices amid the growing load

In December 2024, WhatsApp increased its monthly reach to 96 million users

Industry source: Links to YouTube will no longer be displayed in Russian search engines

Blogger Vitaly Veselov: content from YouTube is massively transferred to the "VK Video" platform using bots

In December 2024, "VKontakte" surpassed YouTube in reach for the first time - 92 million users

Video hosting traffic has fallen below 20% of average values

Users of mobile operators began to complain about the unavailability of YouTube

Telecom operators received warning letters