Online services have accustomed Russians to speed so much that waiting in everyday life is increasingly perceived as an annoying glitch. According to a VKontakte study, 74% of respondents believe that everyday issues should be resolved quickly and without unnecessary actions, and 45% admit that they have become less tolerant of queues, delays, and complex processes.

The logic is simple: if you can pay for a service, order a product, or make an appointment with a doctor in a minute using an app, then the need to go somewhere, call, or wait for a response already seems superfluous. Unclear deadlines, lack of application status, and the inability to quickly reschedule or cancel an appointment are particularly annoying.

Demands have also increased for digital services themselves. Almost half of users are annoyed by slow app performance, 44% expect a clear interface, and 40% want to always see what stage their order or request is at.

Messengers and social networks have formed new habits most strongly — they were named by 58% of survey participants. Marketplaces follow with 44% and banking applications with 42%. Two-thirds of respondents noted that online services give them more control over daily affairs.

As a result, the internet has raised the bar for convenience for offline as well: people are less and less willing to put up with queues, calls, and uncertainty, and expect that ordinary life will work as quickly and clearly as a good application.

The study was conducted in June 2026 among more than 1,000 respondents.