The RuStore app store is already operating on more than 3 million smart TVs and projectors in Russia. By the end of the first half of 2026, the service expanded its presence in the Smart TV market, and its catalog grew to over 110 thousand apps and games from developers in 70 countries.

The largest number of RuStore installations occurred on Xiaomi TVs — devices of this brand accounted for about 20% of the total number of downloads. TCL took second place with an 18% share, and Haier took third, accounting for 12% of installations.

Users' main interest is focused on applications for video viewing and internet access. Among the most popular programs were "VK Video", Rutube, "Kinopoisk", Okko, and "Yandex Browser". TV owners also actively install various utilities and entertainment services.

In addition to streaming video, Smart TV users pay attention to applications for leisure and daily use. Popular downloads included virtual fireplaces, fitness programs, and games, including Fireplace Relax 2, FitStars TV, PARTYstation, Bubble Shooter Pop!, and Mahjong Solitaire.

The growth in the number of RuStore installations reflects the general trend of developing Russian platforms for smart devices. TV manufacturers are increasingly relying on their own app ecosystems, allowing users to access movies, games, services, and additional features without connecting external devices.

The expansion of the catalog and support for a large number of developers allow RuStore to gradually become one of the key app stores for the Russian Smart TV segment.