Avito Services has started testing the "Neighbors Recommend" mechanic for finding specialists in repair, construction, and improvement. The service will show performers who have already been highly rated by residents of nearby houses.
To do this, the algorithm analyzes addresses in user profiles and forms a separate block in the search. The radius depends on the area, building density, and service category: from several tens to hundreds of meters. Suitable ads will have the "Neighbors Recommend" tag.
According to the platform, 27% of Russians primarily trust the advice of acquaintances and residents of their area when choosing a contractor. The survey, conducted in May 2026, involved 10 thousand people.
Even in the context of global digitalization, recommendations from acquaintances play a huge role in the market. We have transferred them to a digital product, and are now evaluating how the new mechanic affects user experience.
At the first stage, the function works in the categories "Construction", "Repair and Finishing", and "Garden and Improvement". Avito Services expects that the new scenario will help users find suitable performers faster, and local companies will receive more orders near completed works.
