Sales of the new J6 crossover from the Russian car brand Jeland have begun. The starting price of the model is 2.29 million rubles, and the car is already available for purchase from official dealers in three different trim levels. The official debut of the new product took place at the St. Petersburg International Economic Forum, after which the company launched sales.

Jeland positions the J6 as the first production model with which the brand enters the mass crossover segment. At the start of sales, the car is offered in several colors, including pearl white, "wet asphalt", metallic black, and dark green.

The model is aimed at urban and family use and falls into one of the most competitive price ranges in the Russian SUV market.

Additionally, the launch of the J6 reflects a general trend of recent years: the Russian car market is actively restructuring after the departure of some global brands, and new local brands and assembly projects are striving to occupy the vacated niches. In the segment up to 2.5 million rubles, competition is intensifying between Chinese platform crossovers and localized models, where price, equipment, and service availability become key factors in choice.