Russians have significantly intensified their search for auto products on online platforms ahead of the winter season. This year, the demand covers not only accessories, but also tires, as well as technical fluids.
According to representatives of Ozon, since October, Russians have been actively buying tires, and the popularity of these products has increased 1.6 times in half a month. Most often, Russians are looking for winter tires on marketplaces in the regions: in Primorsky Krai, Chechnya and the Amur Region. Motorists choose tires of the brands Cordiant, Ikon Tyres and Pirelli.
Ozon notes that the range of products on marketplaces has also grown — compared to last year, it has increased by 68%, amounting to 1.2 million unique products.
In addition, more and more motorists are interested in tire pressure monitoring systems, orders for which have increased by 2.2 times.
In October, there is also an increase in interest in car chemicals — compared to 2024, sales have increased by 2 times. The most popular products in this category include lock and glass de-icers, as well as "antifreeze", the demand for which has increased by 2.5 times.
