Russians have significantly increased their searches for auto products on online platforms ahead of the winter season. This year, the demand covers not only accessories, but also tires and technical fluids.
According to Ozon representatives, Russians have been actively buying tires since October, with the popularity of these products increasing 1.6 times in half a month. Most often, Russians search for winter tires on marketplaces in the regions: in the Primorsky Territory, Chechnya, and the Amur Region. Motorists choose tires of the Cordiant, Ikon Tyres, and Pirelli brands.
Ozon notes that the range of products on marketplaces has also grown — compared to last year, it has increased by 68%, amounting to 1.2 million unique products.
In addition, more and more motorists are interested in tire pressure monitoring systems, orders for which have increased by 2.2 times.
In October, there is also an increase in interest in car chemicals — compared to 2024, sales increased by 2 times. The most popular products in this category include lock and glass de-icers, as well as "antifreeze", the demand for which has increased by 2.5 times.
