Rospatent has officially registered the new trademark Lada Ariva, opening up the possibility for AvtoVAZ to produce cars and components under this brand, RIA Novosti reports. The application was submitted in February 2025, and registration was completed in August.
Under the Lada Ariva brand, it is planned to produce passenger cars, spare parts and accessories, as well as children's toys in the form of car models, including versions with remote control. In addition, the new brand covers car repair and maintenance services.
Rospatent is also considering applications for the trademarks Lada Tigris and Lada Parus, the registration of which has not yet been completed. These steps indicate the expansion of AvtoVAZ's model portfolio and active preparation for the production of new cars for the Russian market.
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