In July 2025, only three new Aurus cars were sold in Russia — the lowest figure in recent times. For comparison, eight cars were sold in the same month a year ago. This is reported by the portal Wroom.ru.
Nevertheless, from January to July, the brand's sales doubled: 132 cars against 66 for the same period in 2024. In the spring, dealers began accepting orders for 2025 models, but prices increased: the Senat sedan now costs from 50.685 million rubles, the Komendant SUV — from 51.49 million rubles.
This is important because Aurus remains a key symbol of the Russian premium automotive industry, and fluctuations in sales reflect the overall demand for luxury cars in the country against the backdrop of the economic situation.
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