The head of the Association "Russian Automobile Dealers" (ROAD), Alexey Podshchekoldin, stated that the "Moskvich" project has critical losses and weak prospects.
According to him, for profitability, the plant needs to sell about 40 thousand cars per year, assembled in a full cycle. However, just over 7 thousand cars were registered in the first half of the year.
Podshchekoldin noted that the demand for "Moskvich 3" is maintained exclusively due to deep discounts, without which sales would "stop". Within the project itself, according to his observations, there is a "slow cooling" both in production and in the market.
He also criticized the logistics: car kits are transported from China to Moscow, where cars are assembled, and then finished cars are sent back to the regions, including the Urals and Siberia. According to Podshchekoldin, production should be organized in regions where logistics would be simpler and cheaper.
In addition, the position of the "Moskvich 3" model in the market is declining: if at the end of 2024 it was in the top 10, then at the end of the second quarter of 2025 it took only 15th place. According to experts, on average, each dealer sells 13–14 cars per month, which is an extremely low figure.
Read more on the topic:
Court sided with the buyer: the return of a defective "Moskvich 6" resulted in a large compensation
Discounts up to 300 thousand rubles: "Moskvich 3" has become more affordable
Russian cars are not needed by anyone?: Sales of Moskvich cars fell by 17.9%
