The intrigue with the so-called "new European brand", promised to be presented on April 14, really turned out to be a clever marketing ploy. Behind the loud slogan "from the heart of Europe" were the Belgee cars already well known to Russians - the X50 crossovers (aka Geely Coolray) and X70 (aka Geely Atlas Pro).
The teaser site heartofeurope.ru, where interest in the "new product" was previously fueled, now features images and descriptions of these models. Prices start from 2 million rubles, which makes them direct competitors to other Chinese brands localized in Russia.
The Belgee brand (short for Belarus-Geely) can formally be called "European" - the cars are produced at a factory in Belarus, in Borisov. But in essence, this is a Belarusian assembly of Chinese Geely models adapted for the Russian market.
Read materials on the topic:
Belarusian Belgee became the leader in car sales among new brands in Russia
Belarusian crossovers Belgee X50 and X70 have fallen in price in Russia
Budget Belarusian crossovers Belgee have risen sharply in price in Russia
Now on home
Discounts in transport, pharmacies and stores will be able to be credited without applications as early as July 1, 2026
Now you can "be" anywhere - from meeting a star to a new appearance
Aircraft with tail number RA-96023 landed at Vnukovo Airport
NIITM and NIIME are creating an installation for sputtering aluminum onto 200 mm diameter wafers
PANDA has launched the production of specialized elevators for industry
The power plant remained in the dimensions of the AL-31F, but the thrust is 30% more powerful in afterburner
New observations show a more severe scenario
The height of the structure is 2.5 meters, and its total weight is 25 tons
The "Superjet" underwent special testing: approaches to landing with go-arounds were practiced, and the stall warning system was tested.
Internet speed may increase by 60%, and the connection may become more stable
