VK announced the launch of a new monetization program for community owners with an audience of 1 thousand to 100 thousand subscribers. Participants of the "VK Original Authors Fund" program will receive a monthly payment of 30 thousand rubles, provided that certain requirements are met. To become a member of the program, you must publish at least 2 clips and 12 posts per month, and to maintain participation, 4 clips and 12 posts per period.
The annual volume of the fund, according to analysts, will be from 1 billion to 1.5 billion rubles. The terms of the program were recognized as reasonable by market participants. They believe that the declared amount of content will be sufficient for active platform filling.
A VK representative said that the program is designed for a year and requires that the author's total monthly income from other monetization programs does not exceed 100 thousand rubles. Last year, the company also launched the "VK Video" program for authors with an audience of more than 5 thousand people. This indicates a growing interest in content monetization on the platform.
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