The Wildberries marketplace has started selling new Apple products, including the iPhone 16, in Russia. The first orders are scheduled to be delivered on September 21.
Prices for the iPhone 16 Pro with 128 GB start from 267 thousand rubles, and the most expensive model, the iPhone 16 Pro Max with 1 TB of memory, costs about 398 thousand rubles. Other new Apple devices, such as headphones and smartwatches, as well as accessories, have also gone on sale.
In addition to the new products, Wildberries offers discounts on last year's models. For example, the iPhone 15 can be purchased for 72 thousand rubles, which is 48% lower than the original price, and the iPhone 15 Pro Max is sold with a 34% discount for 124 thousand rubles.
Apple introduced its new iPhone 16 lineup in September 2023, with prices in the US starting at $799 for the base iPhone 16 model and up to $1199 for the iPhone 16 Pro Max.
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