VK Dating has reached new records in activity and audience. The service generates 800,000 new matches daily, which means the formation of one million couples per day. Since its launch three years ago, the dating service has formed more than 182 million couples.
The growing popularity of the service is associated with recently introduced updates and new features. In March 2024, a new way to find a partner based on interests and hobbies was added through 15 thematic collections. These updates allow users to quickly find potential matches and increase the likelihood of getting likes.
In addition, VK Dating pays special attention to the safety and comfort of users. A dating guide has been added to the service, offering tips on effective and safe communication with strangers online, as well as recommendations for recognizing alarming signals.
In June 2024, the average monthly audience of VK Dating increased by 29% compared to the same period in 2023, reaching 3.1 million users. The platform's revenue increased by 2.4 times.
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