Mobile operator MegaFon has launched the first twelve items of its new electronics accessory brand, Stellarway. In total, there will be more than a hundred: protective glasses, batteries, wired and wireless headphones, adapters, audio and data cables, AC and car chargers, wired headsets, and even wireless chargers for Apple Watch and MagSafe cases.
The development and supply of Stellarway accessories are handled by the operator's subsidiary, Revo Charge. It is expected that by the end of 2024, Stellarway will account for up to 50% of all accessory sales in the combined retail network. A twenty percent increase in sales is also projected.
According to the company's press service, in July, August, and September 2023, demand for accessories in the MegaFon and Yota networks increased by 12% in units compared to the same period last year. The most actively purchased items were:
- docking stations (+590%);
- wired headsets (+421%);
- headphones (+145%);
- external power supplies (+70%).
The largest increase in sales in monetary terms was shown by AC chargers (+75%), headphones (+102%), and external batteries (+93%).
