The regional electronics store network RBT.ru will build in Novosibirsk a refrigerator manufacturing plant with a capacity of up to 300 thousand devices per year. Products will be released under the Leran brand, investment in manufacturing is estimated by experts at several tens of millions of dollars.

Leran refrigerators will compete with analogues from Turkish and Chinese brands. However, RBT.ru's plant will not be limited to producing only refrigerators: contract assembly of home appliances from other brands will be organized at the enterprise.

At the moment, RBT.ru's catalog includes more than 50 Leran appliance items, including refrigerators, freezers, and built-in refrigerators. The country of manufacture is China. After the launch of the plant, home appliances will be branded as Made in Russia.