Today, AVTOVAZ President Maxim Sokolov, speaking at PMEF 2023, announced a new model of the company - Lada Iskra.

"The new family of cars, replacing Granta, will be called Iskra. This decision has been approved by the board, and it is under this brand that a whole new family of cars will be realized in three versions: sedan, station wagon, and probably, crossover", Sokolov said.

According to the head of AVTOVAZ, the production of Iskra is scheduled to start at the end of 2024, sales start - in 2025. Localization of the new model. Sedan and station wagon Iskra will be slightly larger than the current Granta, which will give AVTOVAZ the opportunity to diversify the portfolio, "simultaneously presenting the market with Granta as the most compact and budget car, and the Iskra car family". Sokolov said that Iskra will be equipped with a 1.8 liter engine with 122 hp, and the design of the new family will echo with Vesta.

"As for the prospects of Granta, we will keep its production for some time, possibly moving it to another line. In the future, Granta, like any other model, having lived its life, will remain in the past", Maxim Sokolov said. He added that Granta will be released

In response to the question of why the new Lada model was named Iskra, Sokolov answered as follows: "This is a new step, the first family of cars produced in the new phase of AVTOVAZ's life. This is such an attractive market attraction - a spark has flown, and you treat it with awe, watching its flight. Well, ultimately it is, indeed, fire, it's good. I personally get only positive associations".