The transition to the Russian brand Tenet from the name Chery, which is familiar to Russians, carries certain risks for the manufacturer and may negatively affect the perception of the brand. This was stated by Evgeny Zhitnukhin, Commercial Director of the FRESH automotive marketplace.
With the organization of a full-cycle production, the model range is likely to decrease. It is more profitable to concentrate on several hits than to "spread the porridge of sales on a plate."
He believes that buyers will be most interested in the Tenet T7 (analogue of Chery Tiggo 7L) and T4 (analogue of Chery Tiggo 4) models. The average cost of Tenet cars will range from 2.5 to 3.5 million rubles.
Tenet will have a high degree of localization, including painting and welding of bodies, which will positively affect pricing, says Ilya Petrov, Retail Sales Director of Avilon Group.
Igor Morzharetto, Editor-in-Chief of Radio Avtodor, recalled that from 2026 the new brand should completely replace Chery on the Russian market. He called these plans realistic.
The main thing is to correctly explain to the buyer that he is purchasing a reliable modern car of a well-known brand, only under a new name.
Recall that cars of the Tenet brand are assembled at the AGR plant in Kaluga. The first brand was the Tenet T7 crossover. The cars are assembled in a full cycle.
Subscribe to the news of "First Technical" on Google News to stay up to date with the latest events from the world of science and technology.
Read more on the topic:
First Tenet T8 cars registered
How the welding shop is organized at the Tenet production in Kaluga
Now on home
Герой России Гарнаев: никто из профессионалов о возобновлении производства на КАЗ всерьёз не говорит
Система отслеживает спутники на высотах до 50 000 км и ведёт за ними наблюдение
The armored vehicle is equipped with a KamAZ-740.35-400 diesel engine with a power of 400 hp.
Constant improvements in avionics, weapons and tactical capabilities will make the aircraft a flexible response to future challenges
The exterior of the KamAZ-54901 features fairings on the cab and chassis for fuel economy
Fighters are in demand both domestically and abroad
Tyazhpromexport and Venezuela Agree on Plant Revival
The company not only completed the state order, but also quickly mastered the production of AK-12K for special forces
Experts have developed a photogrammetric complex with a resolution of less than 1 cm
