Auto journalist Maxim Kadakov shared the latest news about Aurus' plans. According to him, the luxury car manufacturer will expand its model range. It is planned to sell more budget-friendly cars.
The fact is that Aurus cars have not become even slightly popular, even among wealthy buyers. Plans to produce 5,000 cars per year remain difficult to implement. However, the project continues to develop.
According to Maxim Kadakov, two separate divisions will appear in the structure of the Aurus brand. The current models, Senat and Komendant, which cost from 50 million rubles, will remain in the "Luxury" segment. However, within the framework of the new direction, it is planned to develop more affordable cars. This may attract a new audience and expand the customer base. There is no official confirmation of this information.
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