Российский рынок серверов упал на 15%: спрос сдерживает рост цен на отечественное оборудование

Buyers Increasingly Choose Cost-Effectiveness Over Import Substitution

In 2024, server sales in Russia decreased by 15%, reaching 147.9 thousand units. Despite a slight increase in revenue (1.4%, up to $1.7 billion), experts attribute the negative trend to rising logistics costs, increased production costs, and high dependence on the dollar exchange rate. At the same time, the average cost of equipment continues to increase, which limits demand.

The share of domestic manufacturers in the market reached 43%, but their products remain 30% more expensive than foreign counterparts, including Chinese solutions. This reduces the competitiveness of local vendors, especially for companies not bound by obligations to purchase Russian equipment. At the same time, the volume of local production of computing systems increased by 20%, which partially compensates for the decrease in imports.

Analysts note that the import substitution policy has ceased to be the main driver of the market. Buyers are increasingly focusing on the economic efficiency and functionality of solutions, rather than just their origin. For example, some foreign servers are still supplied to the country under the guise of domestic products, which distorts statistics.

Forecasts for 2025 remain restrained: a further reduction in the share of foreign equipment by 15–20% is expected due to stricter requirements for critical information infrastructure. However, the overall market may enter a phase of stagnation, as the renewal of equipment fleets for many customers is postponed until the physical wear and tear of current systems.

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