Odnoklassniki has launched a new system for returning and retaining users based on machine learning.
Artificial intelligence analyzes user behavior, segments the audience, selects personalized content, and configures push notifications based on interests. OK explained that the new technology helps to interact more accurately with users, increasing their activity and time in the application.
The updated system started operating in the third quarter of 2024 and, together with other changes, helped to increase the social network's audience for the first time in five years. At the end of the year, the monthly audience of the social network grew to 36.2 million.
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