Civil aircraft MC-21 and SJ-100 will be supplied to Russian airlines under a new unified brand. As Vadim Badeha, head of the United Aircraft Corporation, told TASS, work on the name has not yet been completed, but a fundamental decision has been made.
The idea of a common brand has been preserved, there are developments. I believe that the aircraft will be supplied to airlines already under a new unified brand.
Earlier, Rostec head Sergey Chemezov suggested that Superjet could be renamed using a Russian name, and all OAK civil aircraft could be produced under the "Yakovlev" brand. The "Yakovlev" company itself considered an option where one name would be used for the domestic market and another for export deliveries. Thus, rebranding will become part of a broader strategy to restart the civil aircraft industry on new principles – with a unified product line, end-to-end service, and a recognizable name.
The transition to a single brand is not just a change of sign. For airlines and passengers, it means the emergence of a recognizable Russian marker, similar to Airbus or Boeing. Currently, Superjet and MC-21 are associated with different eras and different manufacturers, although both aircraft were created under the wing of OAK. The new name should erase these boundaries and simplify promotion in international markets, where Russian aircraft will have to compete with Western brands with a long-standing reputation.
www1.ru reported that Rostec will abandon the "Superjet" name.