A new fraud scheme has appeared online: attackers are distributing generated videos in which well-known people, speaking as themselves, promise bonuses for participating in Wildberries "function testing." This was reported by the united company Wildberries & Russ.
Such videos are used as bait — users are lured to phishing sites, where they risk losing personal data or money. At the same time, there is no need to hack accounts: it is enough to create a believable video and launch it on social media, where users themselves begin spreading it.
According to the company, attacks involving deepfakes are becoming increasingly widespread. By the end of 2025, every tenth Russian had already encountered such schemes, and in 2026, according to forecasts, they may affect up to half of users.
An additional danger is that not everyone knows how to recognize forgeries: about 40% of Russians are confident they can distinguish a fake, while the same share admit they would not be able to do so.
The company advises treating any offers of quick earnings and bonuses with caution, especially if they are accompanied by time limits. They recommend checking information only through official channels and not following suspicious links.
Experts also draw attention to details: in deepfakes, text often "drifts," the image flickers, and facial expressions and movements may not match the speech.