AvtoVAZ has announced the start of work on an entire line of sub-brands. The head of the auto giant, Maxim Sokolov, hinted that Lada Aura is planned to be выделен into it.
The name Aura harmonizes perfectly with Aurus, the morning dawn Aurora, and the "atmosphere of the car."
Here we hope that this name will truly lead this brand or sub-brand only forward.
Maxim Sokolov refrained from specifics. The head of AvtoVAZ emphasized that the company is developing a series of sub-brands. He added that Chinese manufacturers take this process lightly.
The Chinese take it easier - they change these brands like gloves without even thinking.
Everything happens so quickly, Sokolov emphasized, that it is impossible to keep track.
As a reminder, the assembly of the new Lada Aura started on the AvtoVAZ assembly line in September. Manufacturers promised to expand the color palette of body paints. Lada Aura is an extended version of the Lada Vesta sedan, its main feature is the 25 cm increase in space for rear-row passengers.
However, mass production will begin around October. First, 100 cars will be assembled in several shifts, then production will increase.
Earlier, www1.ru reported that Lada Aura cars are intended primarily for officials, so the cars were produced in small batches.
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