The Russian concern 'AvtoVAZ', which launched online car sales in September, stated that the program has proven its effectiveness. Conversion increased by 4 times, which makes the project unprecedented. The promotion was essentially a successful online showcase for Lada, as reported by the factory's press service.

It is noted that Russian citizens showed interest in the promotional page and the online sales service. Against this backdrop, the number of reservations increased. The company believes that it is necessary to expand the range of models available for online purchase. Detailed information about this will be presented by AvtoVAZ in November 2023.

As part of the promotion, you can purchase a Lada Granta in the Standart assembly for 669, 9 thousand rubles, as well as a Lada Granta in the Drive Active configuration for 910.9 thousand rubles. You can make a purchase on the company's website and make an advance payment of 10,000 rubles. Then a loan application is sent at a rate of 10.5%. After its approval, you can pick up the car from one of the Lada dealers in Togliatti.

Earlier, AvtoVAZ commented on the information about the possible rise in prices for the Lada model range. The company promised that the prices for the base configurations of the line will not change until the end of the year.