The Russian concern "AvtoVAZ", which launched online car sales in September, announced that the program has proven its effectiveness. The conversion rate increased 4 times, which makes the project unprecedented. In fact, the promotion became a successful online showcase for Lada, the plant's press service reported.
It is noted that Russians showed interest in the promotion page and the online sales service. Against this background, the number of bookings increased. The company believes that it is necessary to expand the range of models that are available for purchase online. AvtoVAZ promised to present more detailed information about this in November 2023.
Currently, as part of the promotion, you can purchase Lada Granta in the Standart assembly for 669.9 thousand rubles at the factory price, as well as Lada Granta in the Drive Active configuration for 910.9 thousand rubles. You can make a purchase on the company's website and make a prepayment of 10 thousand rubles. Then a loan application is sent at a rate of 10.5%. After its approval, the car can be picked up from one of the Lada dealers in Tolyatti.
Earlier, AvtoVAZ commented on information about a possible increase in the price of the Lada model range. The company promised that prices for the basic configurations of the line will not change until the end of this year.