From April 30 to May 3, the first Moscow Video Game Festival was held in São Paulo — the largest presentation of the capital's game development in Latin America. Over several days, about 2,000 Brazilians tested projects from Russian studios.
The main feature of the festival was the Moscow Game Hub — a branded bus transformed into a mobile gaming platform. It traveled through the streets of São Paulo, including the famous Paulista Avenue, and inside, visitors could play projects from Moscow developers for free.
Games were showcased in three formats: in the Moscow Game Hub bus, in one of the city's largest esports centers, Login House eXP, and in a network of partner computer clubs.
Nine projects from residents and partners of the Moscow Video Game and Animation Cluster were presented to the Brazilian audience. Among them were "Caliber" from 1C Game Studios, Broken Arrow from Steel Balalaika, Awaken: Astral Blade from Buka, GRIMPS from Watt, and other games — from tactical shooters and horrors to adventure projects with unusual visual styles.
According to Gulnara Agamova, head of the Moscow Agency for Creative Industries, the festival was part of a systematic effort to promote Moscow studios abroad. In 2025 alone, with the city's support, game companies concluded 36 export contracts worth over 1 billion rubles.
Brazilian players noted that Russian projects significantly differ from the games common in the local market — primarily in atmosphere, visual style, and attention to plot. The shooter GRIMPS, with its unusual monsters and action set in Moscow scenery, made a particular impression on the audience.
The organizers consider Brazil one of the most promising markets for promoting Russian game projects: the country remains the largest gaming market in Latin America.
