Financial marketplaces are increasingly becoming part of everyday use – 44% of Russians already consider them a convenient tool for finding more favorable conditions. Such data is provided by "Sravni" and "Alfa-Dengi".
But the main effect was not in money. Only 8% of users focus exclusively on profit. For the majority – 41% – saving time remains key: it's easier to open one service and compare everything at once.
At the same time, almost no one records the result. 81% of Russians do not track how much they managed to save per year. Among those who do count, the amounts are moderate: up to 5 thousand rubles – for 12%, from 5 to 20 thousand – for 7%.
However, the habit of comparing has already taken root. 70% of Russians at least sometimes check conditions before applying, one in ten does it regularly, another 20% – in most cases.
Most often, loans are processed through marketplaces – 41% of users. This is followed by insurance products (25%), investments (22%), and bank cards (12%).
In fact, marketplaces are becoming not so much a savings tool as a quick interface for selection. Users look at the market – but far from always calculate the final benefit.
