The average daily reach of the national platform Max in September reached 14 million users, which is twice as much as the August figure (7 million). This is reported in a study by Mediascope.
On certain days in September, the number of Max users reached 16.8 million people, which is 13.7% of the Russian population. The total monthly audience of the platform grew to 41.8 million people, an increase of 30% compared to August.
According to Mediascope, Max's reach already accounts for 34% of the country's population.
The Max platform, launched by VK in March 2025, combines the functions of a messenger, calls and file transfer of up to 4 GB. The application is available in the App Store, RuStore and Google Play. The project is being developed by VK's subsidiary, the "Communication Platform" company.