The «Engels Spark Plugs» plant (Meteor brand) conducted an experiment on labeling its products. As part of the test, a batch of 600 spark plugs was labeled using the «Honest Sign» system. All barcodes passed validation successfully.
The company's General Director, Alexander Kovalchuk, noted that there is a problem of illegal trafficking of spark plugs in Russia. This refers to the legal import of high-quality spark plugs that continue to enter the market.
This situation creates serious difficulties for the domestic manufacturer. The plant in Engels produces 25 million spark plugs per year, which is only a quarter or a third of the total market volume (90 million spark plugs).
Currently, official deliveries of Western brands such as Bosch, NGK, and Denso are absent in Russia. Companies do not label their products at the factory. Their products are imported through third countries.
There are two options for solving the labeling problem: label the products in a third country through which the import is carried out. Or, affix the labeling at the customs warehouse before customs clearance.
Both options require significant effort: it is necessary to remove the spark plugs from the containers, sort them, label them, and then reassemble them. This may lead to a decrease in the number of people willing to engage in this process, a decrease in supply on the market, and, as a result, an increase in prices. As a result, only Chinese spark plugs and fakes with a pasted «Sign» will remain on the market, experts suggest.
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