According to Mediascope data, in 2024, "Yandex" and Google remained the leaders in terms of attendance among Internet resources in Russia. However, in December 2024, WhatsApp took the place of YouTube video hosting in the top 3 most popular resources.
A new data processing algorithm was used for analysis from January 1, 2024, which led to some changes in comparison with the indicators of previous years.
"Yandex" and Google remained in first place in terms of attendance. "Yandex"'s monthly reach remained almost unchanged and amounted to 100.3 million people in December 2024, which corresponds to 82.4% of the Russian audience. The average daily reach increased from 56.7% in January to 57% in December.
Google showed a slight decrease in monthly reach — from 81.7% in January to 81.5% in December, but at the same time the average daily figure increased from 52.3% to 53%.
WhatsApp, which previously ranked fourth, became one of the leaders, surpassing YouTube. WhatsApp's monthly reach increased from 95.3 million users in January to 96 million in December 2024, and the average daily audience increased to 82.6 million people.
The social network "VKontakte" was in fourth place in terms of attendance, which in December 2024 surpassed YouTube for the first time in terms of monthly reach. At the same time, the monthly reach of the "Zen" platform decreased by 5.8% from January to December, and the average daily reach decreased by 13.5%, amounting to 27.8 million people.
Earlier www1.ru reported that WhatsApp in Russia was obliged to transfer users' correspondence to the FSB.
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