Since its official launch in September 2023, the "VK Video" application for Android, iOS, and Android TV devices has been installed over 44 million times. The daily views record reached 2.9 billion.
"VK Video" summarizes 2024: the daily views record reached 2.9 billion, the number of application installations exceeded 44 million on Android, iOS, and Android TV devices since its official launch in September 2023.
In 2024, the number of active users of the service reached 72.2 million people. The number of authors creating unique content increased by 52%, and the number of subscribers to their pages increased by 3.5 times.
More than 30% of the total views on the platform come from "VK Video," which is watched on Smart TV. Among the most popular authors on the platform is the host, comedian, and actor Azamat Musagaliev. He is followed by Vlad A4, and Anton Shastun closes the top three.
The show "Natal Chart", a community dedicated to Chinese gymnastics, the "Improkom" projects, and videos of coach Oleg Popov are of greatest interest to users.
Earlier, the "VK Video" platform shared the first results of the new monetization program for video content creators. In two months, authors' incomes increased by an average of 2.5 times. Over the past two months, the average number of video uploads has increased by 20% per day. At the same time, the total time users spend watching videos has increased by 26%.
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