The general director of "VKontakte" Marina Krasnova talked about which mini-applications of the social network are most interesting to users. It turned out, that the most popular are health services and games.
"The average monthly active audience of the VK Mini Apps platform in January-March 2023 increased by 4% year to year - up to 43.3 million people, and the advertising monetization of mini-applications has almost increased 2.5 times. If speaking about the most popular mini-applications, firstly, this is a platform "Health on VKontakte", which includes "Steps", "Run" and "Workouts" with a monthly audience of more than 8 million, as well as "Games on VKontakte" with an active audience of 10 million. Another popular service on the platform is "VK Dating", the monthly active audience of which is over 2.4 million", — Marina Krasnova said.