AvtoVAZ has revealed its strategy for the new Lada Azimut. The crossover will be launched at the lower end of its price segment, said company head Maxim Sokolov.
The model has a high degree of localization, and the lineup will include a version with an automatic transmission.
I will carefully say that within our range, with such a configuration, we will, of course, go to the very lower end of the price of this segment.
The company's head has not yet named the exact cost of the car. The Azimut consists of 90% components produced in Russia, which allows AvtoVAZ to position the model as highly localized.
The official start of crossover production is scheduled for September 25. The Azimut will receive a 1.8-liter engine with 132 hp and an automatic transmission, as well as a 1.6-liter engine with 120 hp paired with a 6-speed manual transmission.
Read more on the topic:
- AvtoVAZ enters a highly competitive segment: Lada Azimut prospects assessed by "Autostat"
- For the success of the Lada Azimut, AvtoVAZ will only need 40 thousand sales per year, but the plant wants to produce almost twice as many
- "The first Russian crossover in more than 20 years": it became known when the production of Lada Azimut will begin