"M.Video" plans to invest about 9 billion rubles in IT infrastructure in 2026, Kommersant writes. The retailer wants to accelerate its transformation from a classic chain of stores into a marketplace based on its own technological platform.
The money will be directed to updating the website and mobile application, search, recommendations, customer services, and logistics. The company will also continue to implement AI tools – they should help bring new solutions and products to market faster.
The bet seems clear: from January to May, "M.Video" marketplace turnover grew by 303% year-on-year and reached 14.6 billion rubles. The platform's assortment exceeded 750 thousand items – almost three times more than a year earlier.
However, the financial picture remains ambiguous. In the first quarter, PAO "M.Video" revenue under RAS (Russian Accounting Standards) decreased by 30%, to 39.4 million rubles. Net profit fell by 88%, to 3.9 million rubles.
Earlier, ACRA downgraded the company's credit rating and changed the outlook to "negative." The agency linked this to an increase in debt burden, a decrease in operating cash flow, and a deterioration in liquidity. "M.Video" is effectively betting on an expensive digital transformation at a time when it is especially important for it to prove that the new format can generate money.