Since the launch of the MAX messenger on March 26, 2025, more than 107 million people have registered in the application, including foreign users. This was reported by the platform's press service. In March 2026, the daily audience (DAU) exceeded 77 million people. Today, citizens of 40 countries — CIS countries, Asia, Africa, the Middle East and Latin America — can download MAX and register. The number of foreign users exceeded 5 million. The Android mobile operating system accounts for 73% of registered users, iOS accounts for 26%, and the PC version accounts for 1%.
Growth of the Max messenger audience and activity
On average, users send more than 1.5 billion messages and make about 30 million calls per day. The average duration of a voice call was 8 minutes, and a group call was almost 47.5 minutes.
The number of group chats exceeded 700 thousand. The number of private and public channels in MAX reached 3.6 million, including channels of media, popular bloggers and opinion leaders.
The total number of channel subscriptions exceeded 200 million.
Registration dynamics by month (according to the VK press service)
- June 2025 — 1 million;
- July — 2 million;
- August — 18 million;
- September — 30 million;
- October — 40–45 million (October 27 — 50 million);
- November — 55 million;
- December — 75 million;
- March 2026 — 107 million.
Digital ID in MAX and social network status
In the messenger, you can get a digital ID — an analogue of paper documents, which allows you to confirm the status of a student, a large family parent, as well as age (for example, when buying goods that require adulthood). The function works in the format of a special QR code on the user's personal page. It can be used by Russians over 18 years of age. Since the introduction of the possibility of confirming age through a digital ID, this technology has been implemented by over 40 thousand retail outlets.
On March 18, 2026, MAX received the official status of a social network. Registration allows channel owners to protect themselves from duplicate pages and increase audience trust, providing users with the opportunity to verify the authenticity of the source of information.
MAX is a domestic messenger from VK, developed with the support of the Ministry of Digital Development. In June 2025, Prime Minister Mikhail Mishustin signed an order making the service a national messenger. The platform operator is "Communication Platform" (a VK subsidiary).
In March 2026, the daily audience (DAU) of the MAX messenger exceeded 77 million people. For comparison: at the end of the IV quarter of 2025, the average daily audience (DAU) of VK services amounted to 81.5 million.
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