The number of views of the domestic video hosting Rutube from abroad in the period from January to the end of September 2025 exceeded 1.8 billion, according to data from the video hosting analytical center.
The leaders in views were Rutube viewers from countries such as Kazakhstan (371.9 million), USA (235.3 million), Belarus (214 million). Germany (108.6 million) and the Netherlands (108.4 million) were also in the top five.
The most viewed video in 2025 among viewers from abroad was the video "60 Years of Johnny Depp. The Brightest Roles." Foreign users are also interested in lifestyle videos, series, films, entertainment videos, and news.
Today, Rutube is developing rapidly. The team of managers, developers, and creators is trying to make a product that would be convenient for both authors and viewers, including those outside our country.
It should be noted that in Russia, about 80 million people watch videos on the platform every month. The greatest interest among viewers is content in the anime genre. From January to August 2025, over 100 thousand units of such videos were published on the platform, which is almost twice as high as the figure for the same period last year and seven times higher than the values of the year before last.