Новая эра поиска: Wildberries запускает уникальную функцию распознавания товаров по рисункам и артикулам

The feature is unparalleled on other Russian platforms

Wildberries, the largest Russian online marketplace, has introduced a revolutionary update to its mobile application — users can now search for products not only by photos, but also by drawings and article numbers. This feature, unparalleled on other Russian platforms, opens up new horizons for shopping.

With the help of advanced algorithms developed by the Wildberries team, users can upload images, add missing elements, or change colors. The system instantly finds similar products on the marketplace, which greatly simplifies the search process.

The technological foundation of the new solution is built on an updated combination of neural networks that have been specifically trained for this task. They can recognize not only photos and screenshots, but also interpret drawings, which significantly improves the quality of the search.

In addition, the mobile application now has the ability to manually refine images. Users can add details, recolor elements, or add new items, and these changes will be taken into account when displaying the results. To improve search accuracy, the feature is integrated with filters and sorting, which allows you to specify parameters such as category, color, delivery time, and others.

It is also worth noting that the new photo search function now automatically recognizes article numbers from images and immediately displays the corresponding product card. This is especially convenient when a user is looking for the desired product from a screenshot, as there is no longer a need to enter the article number manually.

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