The Russian legal entity Omoda Car Rus LLC (which sold Omoda cars) is being liquidated by the decision of the founder — Chery's representative office in Russia.
The official reasons for the closure were not announced. However, the launch of a new brand, Onives, is being actively discussed in the market, which will become part of the company's updated strategy.
A new legal entity, Onivs Rus LLC, registered by the Chinese company Ukhu Defeitu Automobail Tekhnolodzhi from Wuhu (where Chery's headquarters are located), was created to distribute cars under the Onives brand.
The production of Onives models is planned to be established at the former GM plant in Shushary (St. Petersburg). The company is now under the control of the AGR group after the purchase of Hyundai's assets.
The Omoda brand was launched in 2022 as a sub-brand of Chery and was positioned between the main brand and the premium Exeed brand. The closure of Omoda Car Rus and the launch of Onives highlight changes in the company's strategy aimed at adapting to current market conditions.
Earlier www1.ru reported that Avtotor is launching production of Omoda C5 crossovers in Kaliningrad.
Read more on the topic:
Avtotor to start producing Chinese electric vehicles: a special website has been launched
Localization at 85% and 400 thousand cars: Avtotor reveals ambitious plans
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