The new B+ Cross crossover, developed on the Lada Vesta platform, will demonstrate the company's new design language. This was announced by the head of the AvtoVAZ press service, Sergei Ilyinsky.
According to him, the model will become more spacious and expressive. This will be a significant step forward in the development of LADA design, which was previously set by British designer Steve Mattin, who created the current style of the plant's cars with characteristic "X"s.
B+ Cross will show a new design language developed by our own forces.
The new car is scheduled for release in 2026. To evaluate the design, VAZ employees gathered a group of owners of cars of other brands who tested the crossover without knowing that it belonged to LADA in order to avoid bias. The results were positive: the experiment participants highly appreciated the appearance and attractiveness of the B+ Cross. A similar test was conducted in Germany during the release of Lada Vesta.
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