Banks have criticized the law on mandatory call labeling, stating that it could lead to an increase in the price of financial services. From September 1, operators will be required to notify subscribers who is calling them — a measure aimed at combating telephone fraud.
However, the costs of implementing this system will fall on companies, which will ultimately pass them on to customers, according to the financial market. This will especially affect banks, insurers and brokers, who are required by law to maintain contact with customers.
According to experts, the new rules will require additional costs for communication infrastructure. Currently, the project assumes that companies will pay for labeling on a contractual basis. The National Financial Research Council (NSFRC) considers this unfair and warns: either the prices for financial services will increase, or for cellular communications — in any case, the consumer will suffer.
Analysts warn that banks may compensate for costs by increasing commissions and other payments. It is noted that banks have a financial reserve — last year their total profit amounted to 3.8 trillion rubles. But for other companies, such expenses can become a serious burden, especially in the context of high key rates and a slowing economy.
The Ministry of Digital Development states that labeling should not affect subscribers, but are ready to discuss the issue of payment with businesses and operators. As a compromise, representatives of the financial sector propose introducing tax deductions or other support measures so that the costs do not fall on citizens.
If the requirements are not changed, companies may abandon mass calls and switch to notifications in chats and applications, which will be inconvenient for some customers, especially the elderly.
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