Recently, the AGR Group introduced a new Russian car brand Tenet, under which cars will be produced at the former Volkswagen plant in Kaluga. It turned out that the brand name is an abbreviation. Tenet stands for Take Every New Experience Together, which can be translated as "Let's take new experience together."
The first car under the Tenet brand — a compact crossover — will be presented in June. Auto journalists are looking forward to it.
The AGR Group also shared its plans for the brand's development for the next 20 years. The plant in Kaluga will produce crossovers similar to Chery cars. This direction was chosen to attract the attention of buyers and occupy its niche in the market.
As a reminder, in 2023, AGR acquired the Volkswagen plant in Kaluga, which was an important step in creating a new brand. Now, with the launch of Tenet, the company hopes not only to restore production, but also to offer consumers high-quality and affordable cars.
Thus, Tenet is not just a new brand, but a whole concept based on shared experience and innovation. The first crossover is expected to be the beginning of a new era in Russian car production.
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