Ruble strengthening: should Russians expect car price reductions

Dealers explain why there will be no immediate reaction to exchange rate changes

Automotive industry experts said that after the sharp strengthening of the ruble, changes in prices for new cars in Russia should not be expected.

Nikolai Ivanov, director of Rolf, said that due to the lengthy process of supplying and manufacturing cars, instant exchange rate fluctuations do not affect prices. According to him, price reductions can be expected only after the rate falls by 10%

If the dollar exchange rate drops to 88 rubles and stays there for a quarter without rising, then we may see changes in the cost of goods and product prices may change.
Nikolai Ivanov, director of Rolf

Renat Tyukteev, Deputy General Director of AG Avilon, believes that price changes may occur in the medium term if the ruble stabilizes against the yuan. According to him, the dynamics of the euro exchange rate also quickly affects prices.

Evgeny Zhitnukhin, head of the Fresh automotive marketplace, emphasized that there is currently no reason for price reductions. He said that the cycle from production to sale of cars takes a long time. The expert explained that cars paid for last year are only now going on sale.

Other factors also affect prices, such as the recycling fee, delivery costs and loans. Zhetnukhin added that the strengthening of the ruble may only temporarily slow down price growth, but will not lead to their decline.

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