Owners of private Telegram channels will be able to earn from advertising through the Yandex Advertising Network (YAN). This innovation allows monetization of channels that are accessible only via an invitation link. Thus, advertisers will be able to promote themselves in channels with exclusive content and a more targeted audience.
Monetization is available for private channels with an audience of 2,000+ subscribers. Owners of such channels can create a more engaged audience and protect themselves from bots by providing access only through special links. All channels cooperating with YAN undergo strict moderation, allowing advertisers to view content and assess subscriber engagement before placing ads.
Advertising posts in private channels will appear as regular posts with images or videos and links to advertised products. These posts are automatically labeled, and information about the advertisement is transmitted to ERIR in accordance with the law.
Advertising ads are selected using neural networks based on the channel's theme and geography, and are published by a Yandex bot. Channel owners can customize the frequency, time, and days of the week when ads will appear in their channel.
Since the tool's testing began in July 2023, Telegram channels have earned 1 billion rubles with Yandex. Currently, more than 8,000 channels from Russia, Belarus, and Uzbekistan cooperate with the Yandex Advertising Network.
Anton Skornyakov, Head of Advertising Products and Inventory Development at Yandex Advertising, notes that expanding monetization opportunities for private channels will significantly increase YAN's inventory in Telegram, as up to 25% of subscribers are in private channels, making them more attractive to advertisers.
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